This page contains answers to some of the questions you might have before attending a “HUG." If there’s anything else you’re wondering about, feel free to reach out to us at firstname.lastname@example.org.
What’s a HubSpot User Group?
A HubSpot User Group is a group of local HubSpot users who meet on a quarterly basis to discuss and learn all things HubSpot. Each “HUG” is sponsored by both HubSpot and a local HubSpot partner agency (in this case, Madison Marketing Group) that has proven -- through training and service to its clients -- that it knows HubSpot and inbound marketing inside and out.
Who is Madison Marketing Group?
We’re the local sponsor of the Madison HubSpot User Group. Madison Marketing Group is a full-service digital marketing agency with specialties in digital marketing strategy, website design and development, and HubSpot of course. We’re a small team that’s been in business since 2011. We’ve seen HubSpot go through many changes since then and remain committed to providing our clients (and HUG attendees) with the most relevant and up-to-date best practices and strategies, tailored to their companies’ unique needs and goals.
What do you do at a HUG?
Typically a HUG meeting consists of some time to network, a free meal, and a presentation covering a HubSpot-related topic.
What topics are covered?
We understand that not everyone’s use of HubSpot is exactly the same. We try to keep presentations general enough that everyone can find some value. But, we’ve been at this long enough to have figured out more advanced ways of using the tools that we are happy to share. Generally, our presentations cover the basics of the topic and how they relate to digital marketing in general, then talk about how to apply the basics within HubSpot. We finish up by covering some advanced tips and usually have a productive discussion where attendees share their own experiences or ask questions of the group.
How do you decide which topics to cover?
We source HUG topics in a variety of ways. Here are a few: