Madison HubSpot User Group Blog

May 2014 Meetup Recap

Posted by Chris Murvine

Sep 8, 2014 11:39:00 AM

It was so great to see you at the last HUG meetup! I hope you enjoyed the in-depth look at buyer personas and are able to apply and share the concept within your organization. I would like to thank Melissa Abreu from HubSpot for putting the presentation together and look forward to our next meetup in August.

If you missed the meetup, we discussed the basics of buyer personas -- what they are, how they are useful, and why they are important. We also explored more about inbound marketing campaigns and how the entire process has been made easier to plan and execute using HubSpot's new Campaigns app.